Râșnov, Romania, 22 April 2024. At the seventh London Spirits Competition, held in London on 20 and 21 March 2024, Palincăria Transilvania won three silver medals.

The spirits received high scores across three criteria: quality, value and packaging.

The London Spirits Competition considers the products consumers might choose in a shop or from a restaurant menu. Judges assess more than a blind tasting: they also consider label design, packaging, the story conveyed by the presentation and how well a product’s value matches its price.

A medal requires strong performance in all three areas. A spirit can taste excellent yet miss out if its packaging or value does not appeal to buyers. Each category receives a separate score out of 100, which contributes to the final result:

Quality score + value score + packaging score = competition score.

Who are the judges?

The judging panel includes spirits buyers with current commercial purchasing experience, as well as consultants and specialists involved in developing spirits brands or purchasing products for resale. They represent retailers, distributors, hospitality businesses and other parts of the trade.

“The value of a London Spirits Competition award comes from the assessment of quality, value and appearance, the calibre of the judging panel and the highly competitive field. We are delighted that Palincăria Transilvania performed so well,” said Grigoraș Guiman. “These three silver medals show that we make spirits that bar managers and mixologists want to use and that customers want to choose and enjoy.”

For the distillery, the awards are further recognition of the quality of fruit spirits made in Râșnov, alongside established international brands.

About the London Spirits Competition

The London Spirits Competition assesses spirits for quality, value and packaging. It is organised by Beverage Trade Network, which hosts industry events around the world. For more information, visit www.londonspiritscompetition.com.